STAGING A HEAVENLY HOME AT 164 WEST CONCORD STREET

March 28, 2018

Casa Design Staging 164 West Concord St

Realtors in hot markets like Boston are turning to staging to make their spaces stand out, especially when the space being staged is a luxury residence like the renovated Gothic church at 164 West Concord Street in Boston’s South End.

Magnificent spaces deserve equally magnificent furnishings, and for this iconic South End landmark, the question of how to properly showcase the space’s soaring ceilings, windows, and exposed brick and stone was solved by Casa Design Group first with virtual 3D renderings. Then, working closely with the developer, our showroom experts thoughtfully selected pieces embodying refined, modern elegance, to create a home of uniquely curated yet organic, natural beauty.

With properties like 164 West Concord Street, staging can make a world of difference persuading buyers they can personalize the space and make it a home of their own. Most real estate professionals agree: in addition to helping increase the sale price (up to 15%!), attractively staging a home’s interiors can also reduce the amount of time a home sits on the market.

Updated fixtures and hardware, refinished countertops and floors, and other modernized furnishings are essential in today’s booming luxury housing market, with discriminating buyers influenced by the staged interiors shown on HGTV and other lifestyle channels. Staging a historic space with modern classics and vintage pieces, and adding on-trend touches like metallics and velvets, can be just what it takes to turn an aspirational shopper into a buyer.

Sounds like just the kind of challenge we love here at Casa Design Group!