Floor Sample Baron Small Armchair

Roberto Lazzeroni was born in Pisa, Italy, and it remains the town where he has chosen to live and to work. His professional training is the result of studies – Art and Architecture in Florence. From the beginning, Lazzeroni has shown an interest both in the phenomena of the world of conceptual art and the ones of radical design.

In the early 80’s, Lazzeroni started to be interested in industrial and interior design, a specialization which he defines as fundamental for the following approach to the world of the “industrial product”. Talking about his own projects, Lazzeroni uses the expression of “sentimental design”; it is indeed easy, even for an untrained eye, to see the tension between past and future in his works. This trend is nowadays defined as “transitive design”. The signs of past are somehow recognizable; they are clearly worked out again and the outcome is a real and balanced tension between past and future.

Roberto Lazzeroni has had a very dynamic career with some precise constants that show he is always involved in two different directions: his studies and his professional interests. Both have made him an undisputed protagonist of important exhibitions, and his approach to design is absolutely integrated in the everyday reality of interior space.

In his opinion, interior architecture is a necessary discipline, a sort of training field in which to glean varied experience in materials, techniques, and problems inherent to home design. A fundamental step for anyone approaching the world of product design.